All-Ireland final tickets are some of the most sought-after prizes in Irish sport. For clubs, an all-Ireland ticket draw can be a high-interest fundraiser, drive engagement across your community and bring supporters together around a prize people genuinely care about.
But a successful ticket draw needs more than a good prize. It needs to be easy to enter, simple to manage and well communicated from start to finish.
Here are five practical tips to help your club run a smoother, more successful All-Ireland ticket draw.
1. Make it easy for supporters to buy draw tickets online
The easier it is to enter your draw, the more likely people are to take part.
Instead of relying only on cash sales, paper lists or manual tracking, clubs can use Clubforce Marketplace as a place to sell tickets for their All-Ireland draw online.
Your club can create a dedicated online entry page, add the ticket draw details, set the price and share the link across your usual channels. Supporters can then buy tickets from their phone in just a few taps, whether they are at home, at training, at work or sharing the link with friends and family.
This can also be done through the Shop section of the Clubforce Connect App, giving your club another simple way to make draw tickets available to your community.
Tip: Keep the entry process simple. Make the prize clear, include the draw date and explain exactly what people are buying a ticket for.
2. Promote the draw across every club channel
Once your draw is live, make sure people actually see it.
Share the entry link across your club’s social media, WhatsApp groups, email list, website and matchday communications. The more visible the draw is, the more chances you have to generate entries.
Try creating a simple promotional schedule in the run-up to the draw:
- Launch post announcing the prize
- Reminder post one week before the draw
- Final push 48 hours before closing
- Last-chance reminder on the day of the draw
With Clubforce, you can direct supporters straight to your online entry page, making it easy for them to take action immediately.
Tip: Use urgency in your reminders. Phrases like “last chance to enter” or “entries close tonight” can help drive final entries.
3. Customise your receipt to drive more entries
One of the easiest ways to increase entries is to keep supporters engaged immediately after they enter.
With Clubforce, clubs can customise the receipt message supporters receive after purchasing their draw entry. This is a valuable moment because the supporter has already shown interest and is likely to take another action.
You can use the receipt message to:
- Thank them for supporting the club
- Encourage them to enter again
- Ask them to share the draw with friends and family
- Include a link back to the draw entry page
- Remind them of the draw date
For example:
Thanks for supporting our All-Ireland ticket draw. Your entry has been received. Want to increase your chances? Enter again or share the draw with friends and family here: [link]
This small step can help turn one entry into multiple entries and one supporter into several new supporters.
4. Keep your supporter list organised
A big benefit of running your draw online is that your club can build a clear record of everyone who entered.
Instead of managing names across spreadsheets, messages and handwritten notes, Clubforce helps keep supporter information in one place. That makes it easier to manage the draw, communicate updates and follow up afterwards.
This is especially useful if your draw attracts people beyond your current membership, such as parents, past players, local businesses or friends of the club.
You are not just selling draw entries. You are building a wider supporter database that can help your club with future fundraising, events and communications.
Tip: Think beyond this one draw. Every entry is a chance to strengthen your connection with your wider club community.
5. Use List Builder to email entrants about the result
Once the draw has taken place, communication matters.
Supporters should know who won, when the draw happened and that the process was handled clearly. This helps build trust and keeps people engaged for future fundraisers.
Using the Clubforce List Builder, your club can create an audience of people who entered the All-Ireland ticket draw and send them a follow-up email with the result.
Your follow-up email could include:
- The name of the winner
- A thank-you message to everyone who entered
- The total raised, if your club wants to share it
- A note on what the funds will support
- A link to your next fundraiser, event or club campaign
For example:
Thank you to everyone who entered our All-Ireland ticket draw. We’re delighted to announce that the winner is [Name]. Your support helps us continue to invest in the club and support our teams throughout the season.
This kind of follow-up shows professionalism, builds trust and keeps supporters warm for the next campaign.
Final thoughts
All-Ireland ticket draws can be a fantastic fundraiser for clubs, but the best results come when the draw is easy to enter, simple to share and well communicated.
With Clubforce, clubs can use Marketplace to set up the draw, customise receipts to encourage repeat entries and shares, and use List Builder to communicate clearly with entrants after the result.
That means less manual admin for volunteers and a smoother experience for supporters from start to finish.
Planning an All-Ireland ticket draw? Clubforce can help your club sell entries online, manage supporter data and communicate with entrants in one connected system.
