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6 min read

10 simple steps to starting a new lotto at your sports club

By Paul Madden

Traditional club fundraising has been made more difficult since the introduction of social distancing measures but by making use of online fundraising tools it’s possible to raise more money for your club without the same level of effort. One popular means of doing so is through a club lottery – running a club lottery is easier with Clubforce as it involves much more than just selling the tickets. With Clubforce, 54% of lotto players choose to auto-renew their ticket meaning a regular, reliable income stream for clubs. Online tickets are automatically entered into sequential lottery draws and automatically checked against winning numbers, results are published via email and direct to social media and all receipts, results and reminders are issued to the player via email and or app notification. When you use the Clubforce lotto system and membership system, it’s easy to notify your entire club of fundraising initiatives and keeping everyone up-to-date is quick and easy using the communications module and app! 

The steps below will walk you through the most common set-up for lotto on the Clubforce system: 

Step 1 – Apply for a lotto licence

To comply with the law, it’s important to have a club lotto licence. The process for applying for a club lotto licence is fairly straightforward and this article on Clubforce explains how to go about it. 

Step 2- Set a target

How much does your club expect to raise? Have a goal to work towards – many clubs have funded significant capital projects from club lotto fundraising alone. A little bit of effort from club volunteers in promoting the venture goes a long way to achieving very ambitious goals. Communicating the target to 

members and supporters – e.g. if it’s for a new clubhouse or astro-turf facility – can also encourage them to play in support of the club.

Step 3: Choose your format

The most common options are choosing 4 numbers from 28 (winning odds circa 20,000/1) or 4 from 32 (odds of about 36,000/1). There are alternatives but these are the best known, tried and trusted formats.

Step 4: Select ticket value and entry types

The most common ticket value is €2 per line (or £1 per line in the UK). This can be sold in multiples (e.g. 10 weeks for €20) and many clubs add a discounted 52-week option for members to purchase once a year when they are in the process of renewing their membership, giving the club a

n additional revenue boost at the start of the year.

Step 5: Select prize values

Higher jackpots attract more interest – we recommend at least €1,000 as a starting point with weekly increments of €100. Secondary prizes can include small match 3 cash prizes (e.g. €150 – €200 win/share) and/or lucky dips.

Step 6: Seek a sponsor 

A local business or existing club sponsor may fund some or all of the initial jackpot amount in return for having their company logo placed on emails sent to players through the Clubforce system. This would be far cheaper than most forms of online advertising for small businesses and gets them regular exposure to local people who might buy their products and services. 

Step 7: Set draw date and frequency

Choose the day for hosting your draw – this can be any day of the week or weekend. Most clubs choose Sunday or Monday but the most important thing is to have a consistent day and time so players know the club’s routine. For draw frequency, 95% of lottos are run each week.

Step 8: Promote the lotto

Once set up on Clubforce, all you have to do is share the web link to let people start playing. Share on Facebook, in messaging apps and via the Clubforce app and newsletter.

Step 9: Manage the draw

Clubs can either run a physical draw (and broadcast on Facebook live) or choose draw numbers using the Clubforce random number generator. Training will be provided on how to do this on the Clubforce system.

Step 10: Repeat Steps 8 and 9

Repeat steps 8 to 9 each week to grow lotto as a reliable club fundraiser and continuously increasing baseline income. This can be done by one person in as little as 20-30 minutes per week which is a huge time-saving compared to running the lotto any other way. 

If your club wants to raise lotto funds the easy way and see a continuous increase in club lottery ticket sales, fill in the form below and a member of our team will give you a call to discuss getting your lotto set up on Clubforce. 

Director of Global Operations at Clubforce

Paul Madden

Paul Madden is the Director of Global Operations at Clubforce. Paul has over 15 years’ experience in marketing with an emphasis on digital for over 10 years. He has worked in agencies in Spain and Australia as well as multinational companies and SMEs in Ireland. Paul has led large software projects including a the launch of a number of CRM systems. Paul holds a bachelor’s degree in Business, a Masters in Journalism and a Professional Diploma in Data Analytics.

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